A family, a golf course, and one question that changed everything.

Fire and Ash began with a simple goal: to elevate the cigar experience at events. We built a one of a kind 20 foot mobile cigar lounge through our events company, Fire and Ash Events, and quickly found ourselves traveling to golf tournaments, weddings, and luxury events across the Northeast.

As successful as the trailer was, we noticed a problem. At golf tournaments we were busiest before tee off and after players returned to the clubhouse, but for several hours in between, our trailer sat stationary while golfers were spread throughout the course. One day, Hannah turned to Carlos and said, “Wouldn’t it be amazing if we could operate like a beverage cart and bring the cigars directly to the golfers?”

That single conversation changed everything.

We immediately got to work designing and building a fully mobile cigar humidor on a golf cart. What started as a solution for our own events business quickly exceeded every expectation. Within the first 30 days, our new mobile cigar carts were booked for eight golf tournaments, including a celebrity tournament, proving there was tremendous demand for the concept.

Then something unexpected happened. We shared our very first Instagram video, and it exploded, reaching more than 1.4 million views. Our inbox was flooded with messages from golf courses, country clubs, entrepreneurs, and business owners asking the same question: “Where can I buy one?”

That was the moment we realized we had created an entirely new business. What began as an innovation for Fire and Ash Events became Fire and Ash Cigar Carts and Humidors, a company dedicated to building premium mobile cigar retail experiences for entrepreneurs, clubs, resorts, and hospitality brands across the country.

Every cart is thoughtfully designed, handcrafted, and backed by a family that genuinely cares about quality and long term relationships. We were the first. We intend to remain the standard.